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View Article  The Holy Grail of the Unconscious : Jung's Red Book (N.Y. Times Magazine)


Although they are very different texts that perhaps address different ranges of consciousness there are certainly some similarities in this story of Jung's Red Book - in which he worked out his inner experiences during his quest for individuation (and at times just for sanity) - and Sri Aurobindo's Record of Yoga, in that the public -and even many followers- were largely unaware of these personal records of inner experiences that seem to have emerged quite unexpectedly long after they were written.

The book tells the story of Jung trying to face down his own demons as they emerged from the shadows. The results are humiliating, sometimes unsavory. In it, Jung travels the land of the dead, falls in love with a woman he later realizes is his sister, gets squeezed by a giant serpent and, in one terrifying moment, eats the liver of a little child. (“I swallow with desperate efforts — it is impossible — once again and once again — I almost faint — it is done.”) At one point, even the devil criticizes Jung as hateful.

He worked on his red book — and he called it just that, the Red Book — on and off for about 16 years, long after his personal crisis had passed, but he never managed to finish it. He actively fretted over it, wondering whether to have it published and face ridicule from his scientifically oriented peers or to put it in a drawer and forget it. Regarding the significance of what the book contained, however, Jung was unequivocal. “All my works, all my creative activity,” he would recall later, “has come from those initial fantasies and dreams.”
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View Article  Google now using "behavioral targeting" for its ads placements
...Google, however, has been very reluctant to use all this data in its advertising business. One reason is that it has other information that solves its main problem: picking the right ads to show on each page. It uses what people are searching for on its search site and the content of other pages on which ads appear (including, of course, the content of messages displayed in Gmail).

But as Google gets bigger it is tiptoeing into using more data for targeting. It tries to determine the location of users in order to show ads of local businesses. It also gets some personal information about users from partner sites on which it displays ads — like MySpace — to help it choose ads.

And Google has now started dipping its little toe into the pool that Madison Avenue calls behavioral targeting. That approach is based on the idea that the best way to pick an ad to show you now is to look at your online activity from a few hours or days ago. The classic example is showing car dealer ads to someone who searched for minivans yesterday. ...
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