Science, Culture and Integral Yoga

...Google, however, has been very reluctant to use all this data in its advertising business. One reason is that it has other information that solves its main problem: picking the right ads to show on each page. It uses what people are searching for on its search site and the content of other pages on which ads appear (including, of course, the content of messages displayed in Gmail).

But as Google gets bigger it is tiptoeing into using more data for targeting. It tries to determine the location of users in order to show ads of local businesses. It also gets some personal information about users from partner sites on which it displays ads — like MySpace — to help it choose ads.

And Google has now started dipping its little toe into the pool that Madison Avenue calls behavioral targeting. That approach is based on the idea that the best way to pick an ad to show you now is to look at your online activity from a few hours or days ago. The classic example is showing car dealer ads to someone who searched for minivans yesterday. ... more »

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Thursday, December 6

Forecast of Major Financial Disruption

by Ron on December 6, 2007 04:25PM (PST)

...The actual solvency of the Federal Deposit Insurance Corporation is relatively indecipherable due to the fact that their treasury management processes (and the risks of their own investment strategies) are not uniformly disclosed with sufficient transparency. The FDIC was set up for isolated problems with a few bad banks but is NOT prepared to “insure” the system in an industry-wide crisis. The actual liquidity reserve of the “insurance” that Americans view as their safety net is 1/100th the actual exposure of outstanding deposits. The actual coverage ratio for the Bank Insurance Fund (BIF) fell below 1.25% in 2002, the same year that less stable credit practices were adopted by America’s leading banks.

The funny part is that the Federal Government will be on holiday when all of this happens. There will be no one to put freeze actions and moratoria on actions. The only way you stop the cataclysm is to put together civil actions on deposit withdrawals.

As I discussed previously, the Chinese currency wild-card may become relevant far sooner than expected. An effort by China to convert its $1.4 trillion U.S. Treasury holdings into euros is not viable for many reasons – not the least of which is the European Central Bank’s inability to absorb such an event. As China continues its rush away from supporting U.S. Treasuries and as Middle Eastern investors are buying them up in more diversified holdings, a new “currency exchange” is unfolding. Realizing that they cannot liquidate their holdings, it appears that the Chinese are currently using their U.S. Treasury holdings as collateral for euro denominated purchases and long term infrastructure transactions. In other words, they may be “liquidating” their holdings as collateral and, in so doing, effectively migrating to non-dollar value without ever having to officially dump their current Treasury holdings. ... more »

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Monday, December 3

Blue Brain Project Moves Onto Whole Brain, Really?

by Ron on December 3, 2007 02:40PM (PST)

"An ambitious project to create an accurate computer model of the brain has reached an impressive milestone," writes today's Technology Review. "Scientists in Switzerland working with IBM researchers have shown that their computer simulation of the neocortical column, arguably the most complex part of a mammal's brain, appears (emphasis added) to behave like its biological counterpart. By demonstrating that their simulation is realistic, the researchers say, these results suggest that an entire mammal brain could be completely modeled within three years, and a human brain within the next decade..."

The article goes onto to share the response of Christof Koch from Caltech who calls the 10 year target of modeling the human brain "ridiculous." Despite the fantastic progress to date I agree with Christof on this. ... more »

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